Brain Injury Association Otago Campaign
The Brain Injury Association Otago Campaign ran from November 2021 – May 2022. It featured the personal stories of 8 of their members with an emphasis on their recovery and everyday life aspirations. The purpose of the campaign was to spread awareness of what it is like to live with the ongoing effects of a brain injury. It also served as a way to let people know about the work the Brain Injury Association Otago does and how they help their members live the best lives possible through support and advocacy.
The average reach of their posts was 6K with each post being boosted over 7 days at a cost of $20 each. The average % of engagement was 17%.
The Brain Injury Association Otago decided to turn their marketing into a booklet as an extra resource for people interested in learning more about the people they assist.
Click here to see all the posts from the Brain Injury Association Otago Campaign
