Marching Otago Campaign
Marching Otago set their sights on a large campaign to drum up interest in their sport. Not only were they looking to draw people to the 2021 National Champs that were being held in Dunedin, they also wanted to draw more marchers, coaches, judges, and volunteers to their community. For that we interviewed members from within the marching community to talk about their experiences of marching including parents. The average reach for the 12 stories was just over 6K. Their likes increased by 40%. The momentum and engagement they gained on the page thanks to the campaign allowed them to reach a wider audience when it came to recruiting for their 2021/2022 season.